Cake.Biz the great cake makers, was established in Sydney in 2002 by Mr Joe Ciampa. It began with a bakehouse retail outlet in Shellharbour NSW, where the site selection was of a challenging demographic, due to the site being in a location, on a new road which did not exist as a commercial site.
The 2nd Cake.Biz store was established in 2003 in yet another different demographic area, Narellan NSW to challenge the suitability of the Cake.Biz outlet. The Narellan store has a Drive Thru Service, as the location lent itself for such in this location. Cake.Biz began to build a strong loyalty customer base, creating tongues to wag and with this, came along the strong belief in Cake.Biz.
We believe that we could open a store in a regional area where none of our competitors would dare to open and with this: Cake.Biz opened its 3rd store in Luddenham NSW in 2004, where the population is approximately 1200. However with the strong brand & customer awareness, Cake.Biz proved itself once again, resulting in another success.
The 4th store came along in 2004, located in high foot traffic area outside Ingleburn Woolworths Shopping Centre. Cake.Biz opened the 5th store in Campbelltown NSW in 2005 in a bulky goods area. The 6th store opened in 2008 in Corrimal on the South Coast right next door to Corrimal RSL Club.
At Cake.Biz, we believe that with strong company policies and values, and the flexibility within the concept itself, that the Cake.Biz outlets lend itself to many market places. We believe that it is of utmost importance for the long term success of any business to demonstrate that it can withstand demographic change. For example, your business may suit the current location, but what happens to your business if the demographic changes?
Cake.Biz decided to franchise in 2006 as its current stores have shown a huge impact on the current market and its competitors. hence the ( cake business), is part of its success to enter a huge cake market.
Our stores not only offer an extensive range of “quality fresh” baked cakes, but we also boast the best hot pies on the planet, and have a range of special occasion cakes including wedding cakes, ice-cream cakes, mudcakes, tortes, flans, as well as cakes for everyday enjoyment and that something special cake.
Cake.Biz‘s huge success comes from many testimonials from very happy customers.
It is the biggest high you can achieve when a customer comes with a big THANK YOU card, holding it in one hand and crying “you made my special day a very memorable one, thank you so much”.
When this happens for the first time the stores thought, “that’s nice”, but when it happened again and again, well that’s something.
The Cake.Biz franchise success is also due to the strong management team that has an extensive wealth of knowledge of the industry. Creating a system and shop fit out so comprehensive that it is an absolute eye opener and huge WOW factor with your customers.
Cake.Biz has been developed, as previously mentioned, by management of people that have been responsible for the development and success of one of Australia’s Multi Award Winning Franchise business systems within Australia, and implementation of further outlets overseas.